Facilitating global living and working for the travelling professional, Zoku, which is Japanese for family, tribe, or clan, will disrupt and create a new category in the hotel industry – a home-office hybrid, also suitable for long stays, with the services of a hotel and the social buzz of a thriving neighbourhood. Zoku will be a relaxed place to live, work and socialize with like-minded people while getting wired into the city.
The end of the hotel room as we know it
The Zoku Loft will offer both style and space consciousness, with customizable interiors that shift the focus from the bed to the living space. The central feature of the room will be a four-person table that can be used to work, dine and entertain, or just hang out.
The Zoku Loft also features a fully-equipped kitchen, cleverly designed extensive storage space, an alcove desk with office supplies, and an elevated, loft-style sleeping space, which can be accessed by a retractable staircase, and screened off to make the loft cosy, business-like or something in between.
Designed by Concrete, the award-winning interior design and architecture agency, the Zoku Lofts create space in a minimum of just 25 m2. Featuring furnishings from Danish design brand Muuto, Zoku guests can add a finishing touch by choosing their own art, making the space truly personal.
Serving the new generation of business travellers
The concept behind Zoku is the result of extensive crowdsourcing and research efforts by Zoku and futures consultancy The Future Laboratory.
“The merging of business and leisure– a trend we have identified as bleisure – represents one of the fastest growing and dynamic business opportunities in recent years. Today’s business travellers are re-writing the rules. Their outlook on work and play demands new services and a new approach to the hospitality sectors. The business hub will be the opportunity of the next decade in terms of hospitality value creation,”says Chris Sanderson, co-founder of The Future Laboratory London.
“The advance of technology has changed personal and professional lifestyles. Boundaries between work and leisure are fading, and blurring borders have made people more mobile than ever,” says Hans Meyer, co-founder and managing director of Zoku.
“For global nomads whose work is central to their lives, it’s easy to feel ungrounded and disconnected from what inspires them. Zoku is going to change that. The Zoku lofts offer an efficient work space without losing the comfortable, flexible vibe of home, while the Zoku community provides a social structure.”
A thriving neighbourhood for global nomads
Encouraging social connections, Zoku will offer diverse social areas to facilitate interaction between Zoku’s residents, the local community and Zoku Community Managers. 24/7, open-plan communal living and co-working spaces will allow for conversations and small meetings, and a residential living kitchen will present the possibility to share a meal together or host small dinner parties. Zoku Community Managers will roam the public spaces, helping with personal requests and facilitating professional and social connections through their broad networks within the hotel and the city.
Zoku will also develop a lively social programme and app, to build a strong in-house community and facilitate business connections and a local social life.
We are aiming for a fast international roll-out of Zokus in the world’s most creative cities,” says Marc Jongerius, co-founder and managing director of Zoku. “All this with the aim of creating an international community network of Zokus.”
The longer you stay, the more you get out of it, making it financially and culturally beneficial for guests to extend their stay at Zoku. The first Zoku property will open in Amsterdam’s city centre, featuring 133 Zoku lofts, and over 600 m2 of social space for its guests.
Meet. Sleep. Work. Dream. Love. Live. Zoku.
Notes to editors
About the founders of Zoku
Zoku was created by Hans Meyer and Marc Jongerius. Hans Meyer is also the initial creator of the citizenM hotel concept. Working directly with future guests, Zoku envisions a world with smarter solutions. Minimizing the waste of space, resources and time, Zoku will unlock new opportunities in the hotel industry. The Zoku team will focus on the international roll-out and it will operate the hotels themselves.
About The Future Laboratory
The Future Laboratory is one of the world’s most renowned futures consultancies. With a unique blend of trend forecasting, consumer insight, brand strategy and innovation, we inspire and future-proof organisations.
Concrete is an award-winning interior design and architecture agency based in Amsterdam, the Netherlands. It hosts different disciplines such as product and interior designers, architects, visual marketeers and recently added urban planning/ architectural firm to its list of expertise. Concrete also designed the citizenM concept, which has since won multiple highly-acclaimed awards in the design, travel and hotel industry.