Zoku, the Amsterdam-based pioneer of the home/office hybrid philosophy, launched a new modular Loft design. The deconstructed design of its award-winning Lofts consists of standardized components compatible with many different layouts, grid sizes and reduced ceiling heights. The new offering places Zoku at the forefront of innovation in its category and allows its unique design and placemaking culture to be implemented in both new and existing hotels and office buildings.
Following the successful development of new builds Zoku Copenhagen and Zoku Vienna – both opening at the end of 2020 – the launch of the modular Loft design translates Zoku’s learnings into an evolved product. As rapid growth in urban centers continues to spur developers and owners to create new solutions for buildings, Zoku wanted to offer a fitting solution to this growing need. In close collaboration with Amsterdam-based design agency concrete, they developed a smarter approach to space – by creating more value and flexibility on fewer square meters.
“Across Europe, we are seeing more competition for the best properties and an increased market pressure for greater efficiency. At Zoku, we sacredly believe in mixed-use development. By combining work, living and socializing, buildings become more than bricks and walls – they become place makers and ecosystems for collaboration.” says Hans Meyer, co-founder Zoku.
He adds: “We already have a great track record in creating communities, so we wanted to use those insights to help real estate investors turn existing properties into desired placemaking hubs. By hacking our own design, we can help extend the lifecycle of buildings by turning it into a standalone or mixed-use development and optimize its efficiency by doing more with less.”
Marc Jongerius, co-founder Zoku: “Our new offering underlines our ambition to create a vast network of Zoku’s in European gateway cities. We have been perfecting our offering in Amsterdam since 2016 and feel confident that Zoku’s philosophy –and design– can help transform existing real estate to become more agile and future-proof.”
He adds: “Next to our ambition to be a frontrunner for our target audience, it’s our goal to be a forward-thinking partner to both developers and investors; the new design enables us to do the latter more strongly. It allows us to plug into both new build as well as existing property and help real estate owners find long-term tenants, create a steady cash flow and extend the life cycle of buildings.”
The modular Loft design transforms the kitchen, bathroom, bed and storage spaces into building blocks that can be configured in a wide variety of lay outs. This enables all types of buildings to be easily transformed into ‘one of the 25 coolest hotels in the world’.
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Maxime Reinders Folmer
To download sketches of the new Loft design, please find under ‘Sketches’ on our press page