Are you out of office? Learn about following up on emails and whether bigger brains are better.
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TUESDAY 06 AUG 2019 | EDITION 26
Did you know that USB sticks were originally designed to be flippable? The idea was scrapped when it was discovered that it would make them more expensive to manufacture. They’ve since created USB-C which can be inserted either way, but HDMI cables will continue to frustrate people for years to come.
YOUR WEEKLY PRESCRIPTION
HOW TO WRITE AN OUT-OF-OFFICE EMAIL

HOW TO WRITE AN OUT-OF-OFFICE EMAIL

4-minute read | The Cut

I’m currently out of office until next year because my 4 year old daughter believes that being a superhero is more important than a steady income. We’ll be venturing out into the great unknown to wrestle monstrous radioactive creatures, sinister mob bosses and megalomaniac mental asylum escapees. Any questions can be directed to this helpful article.

A NON-OBNOXIOUS WAY TO FOLLOW UP ON A COLD EMAIL

A NON-OBNOXIOUS WAY TO FOLLOW UP ON A COLD EMAIL

4-minute read | Fast Company

Hey, did you get my email? Why aren’t you responding to my message? I really need an answer to this by next Tuesday. Okay, next Thursday, but just because I really like you. Fine, I never loved you anyway. But seriously, get back to me as soon as you can.

BIGGER BRAIN = BETTER BRAIN?

BIGGER BRAIN = BETTER BRAIN?

6-minute read | Forbes

Humans evolved such enormous brains because we figured out how to cook our food and that gave us more nutrition. Good job, guys. But how did elephants get even bigger brains? And what do they even use them for?

MEET THE COMMUNITY
Each week, we profile a Zoku community member - hit reply if you'd like to be featured!
Ina Fischer
Ina Fischer is a talented copywriter who works at Booking.com, and stayed at Zoku for six weeks when she relocated to Amsterdam.

What path has your career taken?
I started out in journalism, writing for music and lifestyle magazines in the UK. One of my first assignments was actually to report from Amsterdam’s Dekmantel festival back in 2014 – little did I know I’d end up living here one day! Eventually, I wanted fresh challenges, so I spent some time with a digital start-up in Spain and working as a chef in the French Alps. My interest in copywriting grew when I realised that this would allow me to work with inspirational brands like adidas and Booking.com… and that’s how I ended up where I am today.
What brought you to Amsterdam?
I relocated here in May 2017 to start a new job – and to finally live in a city where I’m not always the tallest person in the room ;)

How long did you stay at Zoku? What was moving to Amsterdam like?
I stayed at Zoku for six weeks when I first moved over. I explored the local neighbourhood using a 5k running route I found on the Zoku app, and the team put on communal dinners and activities for residents, which made me feel at home instantly. I also met my best friend Julia there – she was staying in the loft next to mine and was also new to the city, so we bonded straight away!

Concepts like Zoku make you realise the world is your oyster: that it’s not that scary after all to move to a new city and start your life from scratch. I often take visiting friends for a coffee or a drink on the rooftop here, to show them where my Amsterdam story began.

What’s a life-changing book, song, film or event you’d like to recommend to others?
If you can catch Four Tet the next time he puts on a live show with his Squidsoup light installation, by all means go! I saw him perform in London in May this year, and it was mesmerising – like dancing in a dream.

What advice would you give to your 20 year old self?
Worry less and don’t forget to enjoy the little things in life. Oh, and also: procrastination is rarely worth it. Get shit done and then go to bed!

What does home mean to you?
I grew up in Berlin, New York and Belgrade, so ‘home’ has always been less about a specific place and more about the people I’m surrounded by. I love having friends over for dinner, listening to records and talking late into the night – that kind of stuff makes you feel at home, wherever you are in the world.

Which book have you gifted the most, and why?
It has to be What I Talk About When I Talk About Running, by Haruki Murakami. I love the parallels he draws between running and writing. Since it’s a memoir, you also learn more about his personal life and his love for jazz music and whisky.

FOR YOUR AGENDA...
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