This week, learn about improving your daily outlook, self awareness, modern day emoji marketing, and an inspiring career story. Also Doritos. Just a few Doritos.
Living Zoku
TUESDAY 19 FEBRUARY 2019 | EDITION 2

Welcome to this happy and cheery second edition of Living Zoku!

Want to learn a new language? Start by learning the 100 most frequently used words: research shows that they make up about 50% of everyday speech. In English, your first sentence would be “the be to of and a in that have I it for not”. Doesn't that sound lovely...

YOUR WEEKLY PRESCRIPTION
Click to read the article.

THE HAPPINESS HABITS

WELLBEING | 2-minute read

We’re nearing the end of the gloomiest time of year, which is good news for your daily mood! This quick article shares five simple tips for improving your outlook and carrying positivity into your day, no matter the weather.

Click to read the article.

HOW TO REALLY DEVELOP SELF-AWARENESS

PERSONAL GROWTH | 7-minute read

The most successful people often achieve the most by focusing on what they do best. But how do industry leaders like Warren Buffett honestly assess what their personal strengths are? Turns out that it takes a whole lot of self-awareness and math… Solid math helps with everything.

Click to watch the video.

WHY ADVERTISERS ARE TRACKING YOUR EMOJIS

DIGITAL TRENDS | 4-minute video

Love them or hate them, emojis have taken over the internet and play a big role in the way we communicate. Now, they’ve become serious business for advertisers too. This video offers a glimpse into why online marketers care more about the emojis you use than the words you type.

MEET THE MEMBER
Marieke Eyskoot
Marieke Eyskoot has been part of the furniture at Zoku since our second week. An author, host, speaker, presenter and consultant, she focuses on sustainable fashion and lifestyles, and used our co-working space to author her book ‘This is a Good Guide – for a sustainable lifestyle’ (our favorite!).

What path has your career taken?
I wanted to be a newsreader, so studied and worked in media (and volunteered for amongst others Amnesty International). I quit my job as I felt it was more important to dedicate most of my time to the movement for a better world. I then worked for the Clean Clothes Campaign to improve working conditions in the global garment industry, and now work as an independent sustainable fashion and lifestyle advocate. I wanted to answer all the questions from all these people who really wanted to make more conscious choices but just didn't know where to start.

Why Zoku?
I arrived at Zoku the second week it opened, walking right into the open arms of the Sidekick-on-duty (Darryl!), and never left. I came to write my book, but just felt so welcomed and at home, and quickly made lots of friends (and I got to launch the book at Zoku too). It's a very special place - where else do people introduce you with 'Oh, that's Marieke, she is part of the furniture.'

What advice would you give to your 20-year-old self?
When I look back, I feel that I spent so much time worrying that I wasn’t good enough. That I was too big, or that I didn’t fit in. But now, I realise that these things don’t matter and that this was such a waste of time. I would tell myself that I am okay. I recognise that I'm not perfect by any means, but that’s fine! There is nothing to be ashamed of. We are all human, we all have a shape, a colour, and we all have flaws. Nothing we buy, can increase our self-worth and self-love. That is entirely ours. The regular fashion, accessories, beauty, gadgets, sports and diet industries beg to differ. You you don’t look like you’re supposed to look. Much of the messaging is specifically intended to make us feel bad about ourselves, to then offer the solution: their products. This commercialisation of our body image lies at the heart of our struggle to change our behaviour. We need to actively recognise and resist the way the industry makes us feel, to save both ourselves and the planet.

Each week, we profile a Zoku community member - send us an email if you'd like to be featured!

WHAT'S UP, ZOKU?
AFTER WORK OPEN STAGE
Fri 22.02; 18:00 - 22:00
Zoku's Social Space
SXSW 2019
Fri 08.03 - Sun 17.03
Austin, TX, USA
DID YOU KNOW?
Doritos were invented in the early 1960s at the happiest place on Earth, Disneyland. An entrepreneurial mind decided to fry and flavor the excess tortillas from a Mexican snack stand - the rest is history. Here at Zoku, we love sustainable solutions...
© 2019 ZOKU
AMSTERDAM | COPENHAGEN 2020 | VIENNA 2020 | and more to come...

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