Living the Parisian life by flaneuring in a 15-minute city and building the Eiffel Tower like a bone.
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TUESDAY 03 MAR 2020 | EDITION 56
Did you know we’re launching a Zoku in Paris? Scheduled to open in 2021, our new location will be in the heart of a super exciting zero-carbon neighborhood. So if you're looking for a beret good time, this could be a Seine our paths will croissant again. What’s not to Louvre? Paris, after all, is an unbaguetteable city.
THING OF THE WEEK
THE ART OF FLANEURING

THE ART OF FLANEURING

The Definitive Guide to Wandering Around Aimlessly

Sometimes the greatest moments of inspiration come from unexpected places. Parisians have known this for years and have turned getting lost into an art form. Aimlessly wandering down side streets or in busy arcades can spark creativity and reinvigorate your enthusiasm for ideas. Read all about the wonderful of flaneuring in this charming book.

YOUR WEEKLY PRESCRIPTION
PARIS’S MAYOR WANTS TO BUILD A ‘15-MINUTE CITY’

PARIS’S MAYOR WANTS TO BUILD A ‘15-MINUTE CITY’

5-minute read | Fast Company

Longer journeys to work lead to greater levels of stress, lower job satisfaction and poorer mental health, yet commute times in most cities are increasing. It now takes the average New Yorker 43-minutes to get into the office, but what if there was a technology that could reduce that to just 15? The mayor of Paris isn’t building a hyperloop or inventing flying cars, instead she’s taking a very Dutch approach.

WHAT YOUR BONES HAVE IN COMMON WITH THE EIFFEL TOWER

WHAT YOUR BONES HAVE IN COMMON WITH THE EIFFEL TOWER

10-minute read | Wired

When the Eiffel Tower was first constructed most people thought it was a monstrosity. One critic even described it as “a giant ungainly skeleton upon a base that looks built to carry a colossal monument of Cyclops, but which just peters out into a ridiculous thin shape like a factory chimney.” It turns out a giant ungainly skeleton is exactly what the architect was going for.

MEET THE COMMUNITY
Each week, we profile a Zoku community member - hit reply if you'd like to be featured!
Susanna Wen
Susanna Wen is the Co-founder and Designer of Birdsong, an ethical fashion brand that employs women previously struggling in the female garment industry earning under minimum wage and returns 80% of product proceeds back to them. Susanna along with her business partner has been named as a Forbes 30 under 30 Social Entrepreneur for their ethical and positively disruptive business in the fashion industry.
What path has your career taken?
Since graduating in Fashion Design at Kingston University, and being laser focused in the industry I wanted to work in (ethical and sustainable fashion), I’ve been lucky enough to work at companies large and small, in fast and slow fashion and in roles that are paid and (as is life) unpaid. Each has taught me invaluable lessons I’m able to take to now run Birdsong with my wonderful business partner Sophie Slater, a fashion brand that encompasses all of my beliefs of how to treat people and the planet. Although it is not easy running a small business, it is the most rewarding path I could have envisioned.

What brought you to Amsterdam?
Me and my business partner Sophie Slater were taking part in a week-long accelerator programme run by Adyen for 10 social enterprise start ups. It was truly a transformative week- and we won second prize at the pitch at the end of it, so that really was the cherry on top of a brilliant first time in Amsterdam.

What was your experience like at Zoku Amsterdam?
We stayed for a week at Zoku Amsterdam and loved it so much we could have moved in permanently. It just provided a beautiful backdrop for when we needed to stay up late working in our cosy Lofts or really take some time to recuperate and take a break from our fast paced schedule in the Living Room.

Which book/product have you gifted the most?
I’ve lent out ‘Little Black Book: A Toolkit for Working Women’ by Otegha Uwagba countless times and ‘Reasons to Stay Alive’ by Matt Haig as well. Both super digestible, pocket sized and must-reads.

If you could pick one project to work on for the rest of your life, what would it be?
Birdsong of course! Birdsong is an ethical fashion brand set out to change the fashion industry for good. We work with expert women makers that have faced barriers to employment, from migrant seamstresses, elderly knitters and people with learning disabilities and pay them a London Living Wage to bring our designs to life. We handpick super-soft natural fabrics like cotton khadi and bamboo, and everything's made to last.

What is one piece of advice or tip in your field of work that you want to give to people?
Try to get as much experience as possible and become an expert in your field. And be resilient- you’re going to get knocked down a lot and it’s a good skill to take criticism on the chin, listen, learn from it then let it go and move forwards.


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STAY | WORK | MEET | EAT
AMSTERDAM | COPENHAGEN 2020 | VIENNA 2020 | and more to come...

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