Everything you need to know for deep focus, the best music for productivity, and an earth saving Vodka.
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TUESDAY 24 DEC 2019 | EDITION 46
Did you know that focusing on profits can make teams less productive? A recent study found that employees are less likely to be loyal or respectful towards managers that stress the importance of the bottom-line, and, in some situations, they’ll even seek revenge by withholding performance. So why not adopt the WeWork method of boosting morale? Simply throw all your money into a hole, then sit back and watch the fireworks.
THING OF THE WEEK
AIR CO VODKA

AIR CO VODKA

A very Russian solution to climate change

An average bottle of vodka produces around 13 pounds of greenhouse gases, but now carbon negative vodka is available. American startup Air Co has pioneered a new distilling technique that replaces wheat in the recipe for one pound of carbon dioxide from the atmosphere. Nostrovia!

YOUR WEEKLY PRESCRIPTION
THE PERFECT PRODUCTIVITY PLAYLIST

THE PERFECT PRODUCTIVITY PLAYLIST

4-minute read | Forge

Working in a busy cafe or co-working space? There’s nothing better than slipping your headphones on to drown out the bustle and clatter, but are you listening to the right tunes? Here’s what brain science says about how to structure the perfect playlist to boost your focus, motivation, and mood.

HOW TO WORK BETTER WITH ‘DEEP FOCUS’

HOW TO WORK BETTER WITH ‘DEEP FOCUS’

7-minute read | BBC

Most managers spend 85% of the day in meetings, on the phone, or talking to people about work, not doing it. It’s flexible and adaptive, but conflicts with the way that the human brain operates and explains why project leads can often feel so scatterbrained. Perhaps it’s time we relearned how to focus.

MEET THE COMMUNITY
Each week, we profile a Zoku community member - hit reply if you'd like to be featured!
Arjun Chadha
Born in Amsterdam, while having lived in Spain, Hong Kong and Dublin, Arjun self-wrote, interviewed, and published his own print magazine – Get Familiar, exploring hip-hop’s global footprint, alongside founding and managing its publishing company Zuurstof Media. Arjun believes strongly in pushing the envelope – drawing from the experiences in different fields and industries to take-on whatever situation is at hand.
What path has your career taken?
An enjoyable path. My career has been landmarked with a lot of travel: I’ve lived in Hong Kong and Spain for my first job in the production waste-management industry. Afterwards, I joined the tech industry first in Amsterdam at Layar (AR start-up), and then in Dublin at Facebook (and Instagram). I quit my job at Facebook eventually to pursue my entrepreneurial ambitions. I moved back to Amsterdam and started a consumer-facing video production company. After building a successful business, I felt that the company basically became an agency that was more focused on client-facing content, than I was comfortable with. I was toying with the idea of a magazine then – which I then put into my current endeavor, and 1.5 years realized. That endeavor has resulted into my recently released magazine, Get Familiar. It explores hip-hop’s global footprint, which means that, we try to uncover the influence that the hip-hop has on fields outside of music, as well as the music itself. I am the founder and managing director of its publisher (that also functions as a digital strategy consultancy), Zuurtstof Media. Basically, tying together my story-telling ambitions with my love for hip-hop.

What is your relationship with Zoku Amsterdam, and what are your thoughts?
I’ve been a WorkZoku member at Zoku Amsterdam since April 2019, I believe. I’ve never stayed at the hotel but I’m an avid user of the Co-Working spaces, though. The location is great! The Roof Terrace makes it all worth it (in the summer and winter).

What’s a life-changing song, film, event or book you’d like to recommend to others?
For music lovers out there. Hit up Colors Studios.
For all the readers out there, do yourself a favor and buy one of these:
Which book/product have you gifted the most, and why?
Tough question. I’m notoriously crap at buying gifts. I’ve recently gifted a lot of books to people. The books vary depending on the people that I’m giving them to (and their interests). I want to share horizon-expanding books to people. But to name a few: This Is Not A T-Shirt by Bobby Hundreds, Superior by Angela Saini, Homegoing by Yaa Gyasi, Inferior by Angela Saini and The Hate U Give by Angie Thomas.

What is one piece of advice or tip in your field of work that you want to give to people?
Have the audacity to be different. It’s easy to follow the path that’s already laid out. It’s easy to listen to someone telling you “that’s just the way that things work”. Transition yourself from one field to the next. See and experience as many different fields of work as possible. Dive into the unknown. Not because of some self-help “you grow with every experience” type thing – but because understanding the world around you from different angles, allows you to see the same scenario, that a colleague might see, with a different perspective. Don’t perpetuate more of the same. Perpetuate change.


FOR YOUR AGENDA...
Fall deep into your own sonic universe with an unmissable immersive sound experience.
Wed 08 Jan 19.30 - 21.00 | Zoku Amsterdam
Watch an AI improvising comedy robot that is able to learn as it performs on stage.
Sat 28 Dec, 20.00 - 22.00 | Boom Chicago, Amsterdam
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AMSTERDAM | COPENHAGEN 2020 | VIENNA 2020 | and more to come...

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