Sabine de Witte is a creative PR & communication specialist. In addition to freelancing as a content consultant and travel journalist, she works part-time for concrete architectural associates (the firm behind our amazing interior design). One of our earliest WorkZoku members, you’ll often find Sabine working at the Zoku Beer Bar, and at our daily Fika break.

Why Zoku?

I like to feel at home when I’m abroad, but also experience the local lifestyle. That’s what Zoku is about and even in my own city, I always meet inspiring people who stay in the Lofts, host their event or just go there for lunch or work.

What path has your career taken?

An unexpected road without much planned ahead, it took a leap of faith! I started ten years ago as a freelance copywriter and tech journalist whilst finishing my studies. I focused on SEO-copywriting, but at that time social media was new and upcoming. I decided I wanted to be more of an all-round online marketing specialist, as I love lots of different things. I always kept my own website, yourambassadrice.com – which is nowadays one of the biggest luxury travel and lifestyle platforms in the Netherlands (in Dutch, sorry!).

It became my business card and connected all my interests: I’ve since worked for citizenM, Zoku, National Geographic Traveler NL; wrote for Monocle (my dream) and filled the IAmsterdam Instagram with creative copy. After being a freelancer for a decade and traveling the world, this year I decided I also wanted to be part of a team and unite all my knowledge for a company with a strong brand. That’s how I ended up at concrete and they unite all my interests and dare to be different.

Which book have you gifted the most, and why?

The Monocle Travel Guide Amsterdam – because I have many friends who moved here or visit the city – and I co-created it. I love personal or crafted gifts and can’t think of anything cooler than passing on my dream.