Jolle van der Mast is the Co-Founder of the apparel brand, Unrecorded which he founded in 2017 with Co-Founder Daniel Archutowski. Unrecorded is a contemporary unisex apparel brand with sustainability at its core that addresses the fashion industry’s environmental issues, steering clear from its seasonal cycles, and instead offering timeless quality garments crafted from 100% organic cotton. Jolle started his Unrecorded journey at Zoku, using it as a home base when Unrecorded was still in its development phase, meanwhile they just opened their second retail space in Amsterdam.

What path has your career taken?

I studied Industrial Engineering, worked for an American Oil company as an analyst and ended up staying for 8 years, then went on to a packaging company to become a General Manager in the UK. After a couple of years on a roller coaster, I decided it was time to come back to Amsterdam and start a business of my own. Seemed like fashion would be a good place to start as I felt the industry was moving in the complete wrong direction and was in need for some serious change.

How long have you stayed at Zoku, and what were your thoughts?

When Daniel and I started talking about the idea of starting Unrecorded we always used to meet up in Zoku. I believe Zoku had just opened its doors and we started treating it like our second home. I think we must have been there on a daily basis for a couple of months before we decided to hire an office. I believe there are two reasons I really enjoy being at Zoku and both are because the communal area is on the top floor. One is the light and the other is the fact that it feels homely because there isn’t a door opening the whole time with a draft coming in from the street (which most hotels have in their lobby).

Which book have you gifted the most, and why?

I am not a big reader so don’t gift books that often…but I really enjoyed Haruki Murakami’s ‘Colorless Tsukuru Tazaki and His Years of Pilgrimage‘ and have given that book to a couple of people.

If you could pick one project to work on for the rest of your life, what would it be and why?

A carbon neutral wave pool in The Netherlands that makes better waves than Kelly’s one.