Georgia Mowry is Project Manager at Verbier Art Summit, an annual art summit that brings its members and the wider community together to get inspired by international leading art world figures on topical issues. Originally from San Francisco, Georgia moved to the Netherlands to get her Masters at Maastricht University and joined the Verbier Art Summit team in 2019. Georgia has been a member at Zoku Amsterdam for close to a year now.

What path has your career taken and what brought you to Amsterdam?

A unique one! I knew from a young age that I wanted to work in the arts field. I grew up as an artist and pursued my Bachelor’s in both studio art (painting) and art history. Many people remarked upon these choices as they are not the ‘typical’ university or career path, indicating how difficult it will be to find a stable job. I continued along my own path and decided to get my Master’s abroad in Europe. Randomly, my favourite programme was in Maastricht, the Netherlands and so I moved (without having even visiting the city before). After finishing my Master’s I decided I liked living here in the Netherlands so much that I stayed to find work, which brought me to North Holland. I’m now here in Amsterdam for not only my career but the quality of life, the international dynamic of Amsterdam and the people that I’ve met along the way!

Since last June I’ve been a project manager at Verbier Art Summit, focusing on communications (press releases, social, newsletters, etc.), research and communication with the speakers and also with event management for the Verbier Art Summit event. Now that the event this year is over, I will be focusing more on the creative direction of our digital platform along with the annual book publication. As we are a small team of 5, we all wear many hats and I’ve often found myself doing all the CRM admin, quarterly finances, website updates, etc. so there really isn’t one thing I have been focusing on, though that may change in the next upcoming year as I develop more into the organisation. 🙂

What is your relationship with Zoku Amsterdam, and what are your thoughts?

I’ve been a WorkZoku member since May of 2019! Zoku Amsterdam is honestly my little slice of home. Everyday when I come in and get to hug the staff good morning, share a laugh and maybe a beer on Thursday, it brings light to my weekly work week.

What’s a life-changing song, film, event or book you’d like to recommend to others and why?

Educated’ by Tara Westover. This book was a fascinating insight into someone who was denied an education and made a life, career and story for herself. As a memoir, written like a novel, you follow the story of Tara who fights against her family’s Mormon religious beliefs and namely fights for an education.

What advice would you give to your 20-year-old self?

I would probably simply say: it will all work out.

What’s your current/newly discovered go-to product, service or app you would recommend to others and why?

I’ve started using an app called the ‘5-minute journal’ which prompts you questions each morning/evening about your gratitude levels, happy part of your day or what could have gone better. I had recently taken a mindfulness course, so even just spending a few minutes of your day taking the time to be *mindful* really helps. My favourite feature is that you can put pictures so its also like a little memory device of all my favourite moments!

Which book/product have you gifted the most, and why?

Hand drawn cards! This was a tough question for me, because I really prefer to give people meaningful gifts and as I’m an artist I’ve found the most important gift to people is when I give them a hand drawn artwork as a gift, even if it’s small or silly.

If you could pick one project to work on for the rest of your life, what would it be and why?

Also a very tough question… it’s sort of cheating as it’s already what I do and includes multiple projects, but I would want to be an art consultant for the rest of my life. I feel like I never fit the 9-6 mould that many of my friends followed, much preferring to have a dynamic work life where I meet people, travel or have each day/week be different. As an art consultant this would allow for this, be it project management, exhibition planning, working with artists/museums/galleries or creative strategy thinking.

What does home mean to you?

In my expat life I’ve truly discovered home is wherever you make it. When I first moved I swiftly found a new definition home, realising it’s not just where you grew up, where your family lives or what you find most familiar. I find home in the small parts of my daily life, my hobbies, my friends, nature, discovery, etc.

What is one piece of advice or tip in your field of work that you want to give to people?

Working in arts and culture is at times very demoralising, age prejudiced and a tough niche to fit into. Do not give up. Many people along the way will ask you how you’re going to earn a living or what career experience you will gain. It takes time! Embrace the uncomfortable times, stick your neck out and meet as many people as you can and keep on grinding.


Georgia’s LinkedIn | Instagram