Christiana Courtright is a Senior Social Strategist at 180 Kingsday. Christiana’s career seemingly followed a random path from an outsider’s perspective, however, creativity and community building were always at the core of what Christiana did and strived for. Christiana worked from being an influencer, to journalism, working as a chef, and finally to the social strategist that she is now.

What path has your career taken? 

My career has followed, what may appear from an outsider’s perspective, a random path but they all have creativity and community building at their core.

I began my career as an influencer after Microsoft discovered my blog about being single in Paris. This partnership happened way before influencers were mainstream so it turned a lightbulb on in my head that this could be a future career path.

After graduating, I worked as an international video journalist, output editor, and planning producer for a global news agency. Journalism is hardcore, you work at a pace that is unlike anything else. Sometimes I would end an eight-hour shift of editing and scripting up to 30 videos only to be driven by my cameraman to cover a political protest five hours away. No surprises, but I lost my work-life balance and I knew I needed a career change. So I trained as a chef in Ireland for three months, this was just to take a mental break from such an intense job.

Nowadays I work at a creative agency as a senior social strategist. As a social strategist, I have a huge responsibility because I consult and co-create digital content and campaigns for international brands. The last thing I want is for brands to contribute to the landfill of digital crap, which is where my background as a video journalist becomes invaluable – I won’t stop digging until I can find a fresh way to tell a human story.

What brought you/brings you to Amsterdam?

Honest answer: Heartbreak and a need for a fresh start.

How long have you stayed at Zoku, and what were your thoughts?

When I first moved to Amsterdam I lived at Zoku for three months, it was my first home and everyone who worked there felt like family. It was the most welcoming way to be introduced to this city.

What’s a life-changing song, film, event or book you’d like to recommend to others?

The Road Less Travelled – Scott Peck. If you want a scientific and psychological perspective about why people think and feel etc. then this is a book that’ll change your life. It’s not preachy or self-helpy despite what the terrible Google synopsis says.

What advice would you give to your 20-year-old self?

Once you embrace who you are and own that, it’ll all fall into place.

What’s your current/newly discovered go-to product, service or app you would recommend to others, and why?

I rejected TikTok for a long time because I thought it wasn’t for older millennials but I’m obsessed.

Which book/product have you gifted the most, and why?

I bake a lot of homemade cakes for friends but I do often buy jewellery as well.

If you could pick one project to work on for the rest of your life, what would it be and why?

Tough one but considering I’d like to avoid human beings becoming extinct by 2050; I would love to continue the wonderful work people are already doing to help the planet by using my skills as a social strategist.